The Modern Reality of Design
Posted by David | Filed under Philosophy
“Designers talk about creating a body of work, but they seldom talk about acquiring a body of knowledge. They take pride in being makers, but seldom identify themselves as thinkers. They claim to be emissaries of communication — to give form to ideas. And while we would like to believe this is true, it seems to us that all too often, we, as designers, are called upon merely to make things look good — rather than contributing to the evolution and articulation of ideas themselves.” ~ William Drenttel
From the American Institute of Graphic Arts (AIGA) National Design Conference
· Full article at Design Observer
· Hat Tip: What Do I Know
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