The Right Image for an Insurance Co.

Among the myriad of auto insurance commercials on TV over the past few years, Geico and Allstate stick with me more than any of the others. For Geico, it’s the humorous non sequiturs that break you out of what was initially a clichéd TV moment. If you were to ask me where I’d go to save a bunch of money on my car insurance, my initial reaction would be the Gecko.

Allstate takes a completely different direction with their advertisements. Their spokesperson exudes confidence, reliability, safety, and talks about those aspects of the company — how little solutions can change the outcome of an accident, how you’ll always be treated like a real person — and you believe it, almost hoping that the actor himself were the agent you’d be dealing with.

Which one has the better campaign? Think about it this way: Allstate takes itself seriously; Geico takes nothing seriously. Which one would you want the next time you’re in a car accident?

2 Responses to “The Right Image for an Insurance Co.”

  1. Judes Says:
    October 22nd, 2005 at 12:08 am

    Good point.

  2. Kyle Iverson Says:
    December 1st, 2005 at 10:48 pm

    Hey, man! I haven’t talked to you since this summer! I’ve been thinking about you and I hope you’re doing well. Just thought that maybe I could open up the lines of communications. Talk to you later.